Lemon Life
We developed creative ideas that will get young people excited to try Lemon Life at launch and convey the message: Embrace whatever life throws your way.
After pitching these ideas to our client, we successfully brought in a new business for Ogilvy Toronto in 2020.
Client
Lemon Life™
Credits
Agency: Ogilvy Toronto
Art Directors: Amber Hsu
Executive Creative Director: Brian Murray
Strategy Director: Tom Kenny
Copywriter: Ryan Yip
Idea #1 Live Big
In the spirit of Lemon Life’s bold flavours, we’re looking to not only embrace what life throws at us, but also celebrate it. In a big, big way.
Posters
Socials
OOH
Idea #2 Life in Colour
When we’re positive and optimistic, we’re able to embrace whatever is thrown our way. And by living this kind of life – the Lemon Life – our world gets much more colourful.
Poster
Socials
Merch
In-Bar
Coasters printed with watercolour paint that transform into beautiful mini-artworks when drinks are spilled on them.
Idea #3 Lemon Life Hacks
There’s always two ways of looking at things. But at Lemon Life, the philosophy is to go with the positive. This is a collection of life tips and tricks to help all Canadians do the same.
Poster
Social
In-Bar
Bathroom mirror and coasters.
Merch