Entering the holiday season, custom in-house products featuring Moriah’s character creations were launched launched to her 10M+ fans on Youtube. I Led the team from shooting product photos to produce ecommerce storefront, eCRM and social assets.
See this live: moriahelizabethmerch.com
Moriah Elizabeth
Creator
Moriah Elizabeth
Credits
Designer Manager - Amber Hsu
Designers - Maryann Uba, Katrina Li
Copywriter - Keira Scarff
Photographer - Kuma Xiong
Operations - Torry Wu, Joycelet Tiangan
Product Dev - Priya Mistry
Client Success - Vanessa Nelson
Character Guidebook
A colourful guide featuring 300+ characters created by Moriah to her fans.
Advent Calendar
Celebrate the season with 12 days of ME surprises! The calendar turns into a pop-out play set! This product is sold out in 5 hours after the launch.
Alien Bean Bodies
This cute crew of aliens has crash-landed from the cosmos into your collection. Don’t worry, they come in peace in their own custom claw-machine plush box.
Mega Chubs
Mega Chubs is here in all his mega-ness! Cake always at the ready, he is here as a BIG plush with an even bigger appetite. He has a sweet tooth and personality to match— he may even be nice enough to share!
