Loblaw

Led an in-house team for Real Canadian Liquorstore’s social and digital-first marketing campaigns. Working with Loblaw, Canada’s largest retailer, was an incredible opportunity, and I was honored to be scouted by a headhunter to help elevate the brand.

In-House Brand
Real Canadian Liquorstore™

Credits
Creative Lead - Amber Hsu
Agency: Loblaw Agency at Loblaw Companies Limited
Director of Creative & Social Media: Jessica Hoston
Creative Director: Sam Chow
Senior Brand Manager: Tony Fernandes
Creative Lead: Amber Hsu
Social Manager & Copywriter: Ashely Wright
Producer: Cherie Anton
Videographer: Dion Lin
Videographer assistant: Rosalie Lo
Food & Drink Stylist: John Krussi
Prop Stylist: Lara McGraw

SuperStocked Campaign

Introduced the new brand identity on social and web to raise awareness and increase brand engagement via contests. Winners are rewarded with PC Optimum™ points.

25th Anniversary Campaign

To celebrate the brand’s anniversary, we launched an in-store activation for the first customers to win a surprise along with social content via store employees, giveaway and recipe content across 40+ locations in Alberta, Canada.

Cocktail Recipe: New York Sour